Why Video Marketing Is More Powerful Than Blogging
I began blogging in 2005. Back then, it was an amazingly effective way to get your website to rank for keywords and drive traffic.
Today it’s a different story.
Content marketing, which includes a heavy dose of blogging, has saturated nearly every industry. The once easy Google keyword rankings are gone.
Unfortunately, the bad news for blogging doesn’t end there.
A recent analysis by Sumo.com shows that on average people don’t read the majority of blog posts.
If it is nearly impossible to rank in Google searches and your potential customers aren’t reading your blogs, that has a serious impact on the effectiveness of your content marketing plan.
So what can your company or brand do about this?
The answer is video marketing.
THE TWO MINUTE VIDEO PLAN
What if I told you it was possible to consistently create video marketing content lasting only two minutes that the majority of your social media followers would watch until the end?
What if I also told you that this video content would be shareable in its entirety across five social media platforms natively?
All of this is indeed possible and in this plan, I'm going to tell you exactly how to execute it step-by-step.
Have you seen the recent stats on blogging?
Sumo.com recently did an analysis of 650,000 hits on their blog, and here are the depressing stats.
It turns out only 20% of their readers finished their articles. Not only that, the average visitor would only read 25% of an article.
To put it another way, 80% of their traffic didn’t read an entire blog post. Even worse, only 25% of the average post is actually read.
Now if you’ve ever written a blog post, you know how time-consuming it can be.
You write you rewrite; you find images, you find links. It’s a lot of work, to begin with, but it’s a redonkulous amount of work for only 25% of it to actually be read.
Now on the flip side, let’s look at video content.
According to Forester Research, one minute of video is worth 1.8 million words, but here’s the really cool part. Videos, on average, only lose 5% of their viewers in the first minute.
So let’s see. My 1,000-word blog post impacts only roughly 20% of my customers and potential customers, while my one-minute video impacts 95%.
That, my friends, is why I am all in on video.