I have spent the last 15 years building websites, writing blog posts, creating ads, and producing videos for small businesses all with the goal of increasing brand awareness, reach, and sales.
For the last nine years, my full-time job has included overseeing marketing for various small businesses–from a bridal design brand available all over the United States (including Nordstrom) to a family-owned, local swimming pool builder and retail store.
This experience has given me the insight to understand the unique demands small business owners face.
Attracting New Leads
Keeping Existing Customers
Tight Marketing Budget
Shortage of Time to Devote to Marketing
Top-notch professionally created content doesn’t have to break your marketing budget.
As a team of one with very little overhead, I can provide content solutions for your company at a fraction of the cost of a large agency.
My goal is to take the skills and knowledge I have developed over the last 15 years and help as many businesses as possible to achieve real, measurable success with their digital marketing.
I don’t believe in false promises or conditional guarantees. In other words, I won’t promise to get you X amount of followers in X amount of days or to land your website on the first page of Google.
I will only promise what I can deliver. If I can’t help you accomplish your goals at the agreed upon rate, I will tell you upfront.
I will always do what’s best for your business. Unfortunately, there are shortcuts available to digital marketers that will save them time and effort or give the impression that they are producing excellent results, but in the end, they do nothing to help your business. I believe in hard work, not shortcuts.
A super great guy with an eye for the little details and anticipates the needs of his clients.
Great content is effective. It is powerful. It stirs emotions.
Great content separates the great brands from the noise.
social media graphics
When people read information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Your business needs scroll-stopping graphics for Facebook, Instagram, Twitter, LinkedIn and Pinterest that your audience wants to see.
41% of Americans say it’s important that the institutions they engage with have a strong social media presence.
By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.
Figuring out what to post, when to post it, and how it is going to help you turn likes into customers is a lot to handle-especially when you don’t understand it. That’s where I come in.
Know Your Objective
The best place to start is to define what you hope to accomplish with your Social Media Marketing.
Most business owners I have talked to will say they want to get more customers. Social Media Marketing can get you more customers if you go about it the right way.
Maybe you also want to introduce your brand to more people (raise brand awareness). Or project a specific image of your brand (brand perception).
Whatever your objective is, it is essential to define it precisely.
Know Your Target Audience
Once you have a precise idea in mind of what you’re trying to accomplish, now it is time to figure out the people that will help you achieve that goal.
This step is one of the most critical points to master! It will single-handedly determine the success or failure of your Social Media Marketing Plan.
Going back to the example of getting more customers, if you have an established business, you should already know your customer so targeting them will be easier. If your company is new, obviously, you need to figure out who is likely to be interested in your product or service.
For instance, my general target audience is small business owners who need help with their digital marketing. However, that’s not nearly enough detail. You really need to dig deeper to reach the most likely customers for your product.
How old are your customers? What is their average income? What are their hobbies? What are their values?
Remember, you’re trying to create content that will interest them and grab their attention. To do that, you need to know as much about your potential customers as you can.
What is your brand persona?
A brand persona is merely the image or personality you want your company to project to the world on social media. In other words, if your brand was a person, what would their personality be?
Your industry will determine some part of your brand persona. For instance, a lot of brands choose to use humor as a part of their persona. However, that probably wouldn’t be a good idea for a funeral home.
Think of the adjectives you want people to use to describe your brand.
Elegant, glamorous, leader, witty, intelligent, conservative.
Remember your target audience. Figure out what sort of personality they are likely to gravitate towards and let that guide you in the right direction.
Here’s the deal: Your company’s social media accounts aren’t about you. They aren’t about your special sales event. They aren’t about your products and services. Your social media pages are about your target audience.
Everybody has experienced by now that one Facebook friend who is always posting about how great they are. Their life is amazing. Their house is amazing. Their car is awesome. After a while, you grow sick of it, and you either unfriend them or at least unfollow their status messages.
Don’t be that guy!
Hopefully, you also have Facebook friends who share great things. They share a funny video. They share an inspirational quote that resonates with you. They start a conversation about something that interests you enough to want to comment or like it.
Take those principles and apply it to your business’s social media.
Once you apply what you learned in Step 2, you will know what your customer’s interests are and can tailor your posts to them.
So by now, some of you are wondering, “When do I get to post about my business? Isn’t that the point of all of this?”
Yes, it is. But to sell to your followers, you first have to earn their trust. You have to provide something of value to them. You have to establish a relationship between your company and them.
Once you have established that relationship, they will be much more receptive to your sales pitch.